{
	"id": 123,
	"external_id": "abc",
	
	"type": "physical" / "variants",

	"name": { "__": "default name", "sl": "Slovensko ime", "de": "Deutsch-Namen", ... },
	
	"list_desc": { "__": ... },
	"short_desc": { "__": ... },
	"long_desc": { "__": ... },
	
	"nodes": {
		"brands": [ 1, 2, 3 ],
		"categories": [ 4, 5, 6 ],
		"pages": [ 6, 7, 8 ]
	},
	
	"prices": {
		"p1": 123.456,
		"p2": 123.344,
		"p3": 140.422
	},
	
	"discounts": {
		"d1": 12.5,
		"d2": 10.5,
		"d3": 0
	},
	
	"shipping_dimensions": {
		"weight": 213,
		"width": 511,
		"height": 123,
		"depth": 150
	},

	"model": "abc",
	"sku": "qwe",
	"bar_code": "2131231123",

	"stock_amount": 123,
	"avail_in_days": 6,

	"tax_class_id": 56,

	"buyable": "no" / "yes" / "as_part_only" / "supplied" / "draft" / "archived",
	
	"default_buyable":  "yes" / "as_part_only" ,

	"date_updated": "2012-05-03T12:50:10.414Z",
	
	"warranty_months": 12,

	"variants_configuration": {
		"chooser_type": "names" / "specs",
		"chooser_specs": [
			{
				"spec_id": 123,
				"label_basket": { "__": ... },
				"label_chooser": { "__": ... }
			},
			...
		]
	}
	
	"images": {
		"gallery": [ 1, 2, 3  ],
		"list": 5,
		"variant_chooser": 6
	}

	"customization": {
		"apply_after_discounts": true/false,
		"pricing_steps": [
			[ "key1", "key2" ],
			[ "key3" ]
		],
		"options": [
			{
				"key": "someKey",
				"label": { "__": ... },
				"label_basket": { "__": ... },
				"required": true / false,
				"icon_image_id": 123,
				
				"type": "text",
				"view_mode": "big" / "small",
				"min_len": 10,
				"max_len": 100,
				"price_delta": {
					see below
				}
			},
			{
				"key": "someOtherKey",
				"label": { "__": ... },
				"label_basket": { "__": ... },
				"required": true / false,
				"icon_image_id": 123,
				
				"type": "choices",
				"view_mode": "listbox" / "radios" / "icons",
				"min_allowed": 1,
				"max_allowed": 15,
				"choices": [
					{
						"key": "...",
						"label": { "__": ... },
						"colors": [ ... ],
						"icon_image_id": 100,
						"price_delta": {
							"absolute": 123.45
							OR
							"percentage": 30.0
						}
					},
					{ ... }
				],
				"pricing_steps": [
					[ "key1", "key2" ],
					[ "key3" ]
				]
			}
		]
	},
	
	"sys_tags": [ "a", "b", "c" ],
	
	"seo_data": {
		"description": { "__": "..." },
		"keywords": { "__": "..." },
		
		"custom_meta_tags": [
			{ "name": "abc", "content": { "__": ... } },
			{ "property": "def", "content": { "__": ... } }
		]
	},
	
	"external_buy_settings": {
		"type": "link" / "form",
		
		"target_url": { "__": ... },
		"label": { "__": ... },
		
		"quantity_field_name": { "__": ... },
		
		"buy_button_image_id": { "__": 123, ... },
		
		"hidden_values": [
			{ "name": { "__": ... }, "value": { "__": ... } },
			...
		]
	},
	
	"extra_search_kws": { "__": "abc", ... },
	
	"generic_data": {
		"images": {
			"key": { "__": 5 },
			"key2": { "__": 6 } 
		},
		"strings": {
			"key": { "__": "foo" }
		}
	},
	
	"specs": {
		"values": {
			"spec1": { "choice_id": 12 },
			"spec2": { "number": 123.456 },
			"spec3": { "string": { "__": "abc" } },
			"spec4": { "boolean": true },
			"spec5": null // delete
		},
		
		"layout": [
			{ "spec_id": 1 },
			{ "spec_id": 2 },
			{
				"group_name": { "__": ... },
				"parts": [
					{ "spec_id": 3 },
					{ "spec_id": 4 },
					// recursive ...
				]
			},
			{ "spec_id": 5 }
		]
	}
}